{"id":20726,"date":"2025-07-09T15:09:13","date_gmt":"2025-07-09T08:09:13","guid":{"rendered":"https:\/\/madebymaries.com\/g-dragon-the-hue-conical-hat-and-a-serendipitous-encounter-between-vietnamese-craftsmanship-and-the-world\/"},"modified":"2025-07-09T15:09:13","modified_gmt":"2025-07-09T08:09:13","slug":"g-dragon-the-hue-conical-hat-and-a-serendipitous-encounter-between-vietnamese-craftsmanship-and-the-world","status":"publish","type":"post","link":"https:\/\/madebymaries.com\/en\/g-dragon-the-hue-conical-hat-and-a-serendipitous-encounter-between-vietnamese-craftsmanship-and-the-world\/","title":{"rendered":"G-Dragon, the Hue Conical Hat, and a Serendipitous Encounter between Vietnamese Craftsmanship and the World"},"content":{"rendered":"

G-Dragon, the Hue Conical Hat, and a Serendipitous Encounter between Vietnamese Craftsmanship and the World<\/strong><\/h2>\n

\u201cFive silent years, one shining moment.\u201d<\/strong>
A Lepironia grass conical hat \u2013 simple, earthy, and distinctly Vietnamese \u2013 appeared alongside one of Asia\u2019s most iconic fashion figures: G-Dragon. But behind that brief moment was a journey years in the making\u2026<\/p><\/blockquote>\n

Some things are already beautiful. And then one day, by a twist of fate, that beauty is seen more clearly \u2013 and echoed more loudly.<\/p>\n

When G-Dragon \u2013 the K-pop legend and a global fashion icon \u2013 wore a Lepironia grass conical hat after returning to Vietnam years later, it was more than a fashion statement. It was a cultural moment<\/strong>. A moving encounter between modern aesthetics and timeless craftsmanship.<\/p>\n

Behind that hat is a five-year journey of quiet persistence \u2013 of crafting, growing, and spreading Vietnamese traditional beauty to the world. That journey belongs to Maries<\/strong> \u2013 a craft brand born in Hue, which has walked alongside thousands of nature-loving, culture-loving customers, and whose products have been carried home as gifts and memories by travelers from all corners of the world.<\/p>\n

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From the Fields of Hue to the World\u2019s Fashion Conversations<\/strong><\/h2>\n

And then, that moment came \u2014 G-Dragon wearing Maries\u2019 Lepironia grass conical hat.
Not part of a marketing campaign. Not a sponsored partnership.
He simply chose it \u2014 because it was beautiful, in its own way.<\/p>\n

That image unexpectedly set off a wave of attention<\/strong> \u2014 among youth communities, fashion lovers across Korea, Vietnam, and beyond. Hundreds of thousands of views, shares, and conversations. Messages from overseas. Young people discovering Maries for the first time, curious to ask: \u201cWhat is a Lepironia grass conical hat?\u201d<\/p>\n

To us, this is organic, meaningful, and powerful resonance<\/strong> \u2014 much like the spirit of Vietnamese crafts themselves.<\/p>\n

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Cre: K\u00eanh14<\/figcaption><\/figure>\n
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Cre: K\u00eanh14<\/figcaption><\/figure>\n
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Cre: K\u00eanh14<\/figcaption><\/figure>\n

When Global Fashion Met Vietnamese Soul<\/strong><\/h2>\n

Lepironia grass \u2013 a wild, humble plant native to Hue\u2019s wetlands \u2013 was once tied to rural life. Today, it\u2019s reborn in contemporary fashion designs that marry heritage and innovation.<\/p>\n

From the beginning, Maries refused to take shortcuts. We do not mass-produce. We do not chase fleeting trends. We choose sustainability, subtlety, and slowness \u2013 but with purpose<\/strong>.<\/p>\n

Every bag, every hat, every piece crafted from Lepironia grass is handmade<\/strong> \u2013 step by step, from the heart. Our artisans may not be trained designers, but they know every fiber and every weave like the rhythm of their own homeland.<\/p>\n

For five years, Maries quietly found its way into the hearts of travelers, both local and international \u2013 those in search of authenticity, who value understated depth over fleeting glamour.<\/p>\n

They brought Maries home as souvenirs from Vietnam \u2013 but more than that, they took with them a piece of Hue\u2019s soul<\/strong>, delicately wrapped in each bag, each conical hat.<\/p>\n

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