{"id":21797,"date":"2025-11-23T15:49:17","date_gmt":"2025-11-23T08:49:17","guid":{"rendered":"https:\/\/madebymaries.com\/maries-imprint-at-the-festival-for-conservation-and-development-of-international-craft-villages-2025\/"},"modified":"2025-11-23T15:49:17","modified_gmt":"2025-11-23T08:49:17","slug":"maries-imprint-at-the-festival-for-conservation-and-development-of-international-craft-villages-2025","status":"publish","type":"post","link":"https:\/\/madebymaries.com\/en\/maries-imprint-at-the-festival-for-conservation-and-development-of-international-craft-villages-2025\/","title":{"rendered":"Maries\u2019 Imprint at the Festival for Conservation and Development of International Craft Villages 2025"},"content":{"rendered":"

Maries\u2019 Imprint at the Festival for Conservation and Development of International Craft Villages 2025<\/strong><\/h3>\n

In the crisp November air of Hanoi, the Imperial Citadel of Th\u0103ng Long transformed into a radiant and vibrant cultural stage\u2014alive with the spirit of thousands of skilled artisans from more than 30 countries. From November 14\u201318, the Festival for Conservation and Development of International Craft Villages 2025<\/strong> unfolded in spectacular color\u2014a landmark cultural event co-organized by the Hanoi People\u2019s Committee and the Ministry of Agriculture and Environment, carrying the theme: \u201cPreservation \u2013 Development \u2013 International Integration.\u201d<\/strong><\/p>\n

Amid this convergence of traditional values and contemporary expression, Maries<\/strong>\u00a0brought a tender yet profound piece of Central Vietnam into the heart of the capital, retelling the story of Hu\u1ebf through the soft, soulful language of Lepironia grass\u2014a material rooted in more than 500 years of craft tradition.<\/p>\n

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Delegates pressed the ceremonial button to officially open the Festival for Conservation and Development of International Craft Villages 2025. Photo: Tr\u1ea7n Thanh Giang \/ Vietnam Pictorial<\/em><\/figcaption><\/figure>\n

\ud83c\udf0f A Festival of International Scale<\/strong><\/h3>\n

From November 14 to 18, Th\u0103ng Long Imperial Citadel glowed under festival lights, opening like a symphony of heritage, creativity, and aspirations for global integration. The event brought together more than 30 countries, thousands of artisans and creators, all merging into a vibrant cultural space of over 4,000 square meters<\/strong>, where every booth held a story and every product carried a memory waiting to be awakened.<\/p>\n

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Vice Chairman of the National Assembly L\u00ea Minh Hoan and delegates experienced Maries\u2019 Lepironia Conical Hat at the Festival. Photo: hanoi.gov.vn<\/span><\/em><\/figcaption><\/figure>\n\n\n\n
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The opening night, themed \u201cPreservation \u2013 Development \u2013 International Integration,\u201d<\/em> felt like an invitation for the world to listen to the enduring voices of Vietnamese traditional crafts\u2014where the essence of the past meets the aspirations of the present to shape sustainable values for the future. Display areas\u2014from internationally certified craft villages to heritage spaces such as Y\u00ean Th\u00e1i d\u00f3 paper, La Kh\u00ea silk weaving, Kim Ho\u00e0ng painting, \u0110\u1ecbnh C\u00f4ng silverwork, and B\u00e1 D\u01b0\u01a1ng N\u1ed9i kites\u2014came together like a living museum, where visitors were not merely observing but touching, listening, and feeling the soul of Vietnamese craftsmanship in every fiber and pattern.<\/p>\n\n\n\n
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\ud83c\udf3f Maries\u2019 Distinctive Presence at the Festival<\/strong><\/h3>\n

Amid the energetic flow of the festival, booth PT86 of Maries stood out as an emotionally rich destination\u2014where Hu\u1ebf\u2019s heritage was retold through a refined and contemporary craft narrative.<\/p>\n

Visitors from across Vietnam and around the world were drawn to the booth, not only captivated by the meticulous beauty of each handmade item but also by their fascination upon encountering Lepironia grass for the first time. In a space full of familiar materials such as seagrass, rattan, bamboo, water hyacinth, and synthetic fibers, Lepironia appeared like a refreshing breeze\u2014soft yet resilient, rustic yet elegant, expressive yet still carrying the quiet simplicity of Central Vietnam.<\/p>\n

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The Delegation of Outstanding Artisans from Hue City at the Festival for Conservation and Development of International Craft Villages 2025<\/em><\/figcaption><\/figure>\n

Guests eagerly asked about the material itself\u2014how each fiber is treated, the natural textures, and especially the hand-painted motifs adorning every hat, bag, and charm. They were deeply intrigued by the cultural meanings behind the designs inspired by Vietnamese heritage: the purity of the lotus, the elegance of royal Hu\u1ebf, the intricacy of mosaic art, the graceful lines of the Vietnamese \u00e1o d\u00e0i,<\/em> the iconic red-and-gold national flag, and the heartfelt phrase \u201cI Love Vietnam.\u201d<\/em> Each motif carried a distinct cultural story, and as Maries\u2019 artists shared these stories, guests realized that these were not just fashion items but meaningful cultural expressions.<\/p>\n

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One of the festival\u2019s most captivating artistic highlights was the live hand-painting demonstration. Stroke by stroke, layer by layer, the patterns blossomed under the artists\u2019 hands. Visitors watched in awe\u2014many filming the process, expressing admiration, and sharing the videos instantly. Through these moments, they could truly feel the value, patience, and artistic depth embedded in Hu\u1ebf\u2019s traditional craftmaking.<\/p>\n\n\n\n
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Many Hanoi customers\u2014who had previously known Maries through social media\u2014came to the festival \u201cto finally see the products in real life.\u201d When they touched each conical hat, bag, or charm meticulously painted by hand, they shared that the authenticity of the craftsmanship and the natural materials immediately earned their trust. Shopping energy stayed high throughout the day, especially during demonstration hours\u2014when items freshly showcased on stage were purchased almost instantly, as if witnessing the artisans\u2019 hands in action had touched something deep within the visitors.<\/p>\n\n\n\n
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Especially noteworthy was the Lepironia Conical Hat with the \u201cL\u00fd Dynasty Dragon,\u201d which became a standout attraction among young visitors. Many excitedly recognized it as the exact hat famously worn by Korean artist G-Dragon during a music event in Vietnam in June. The wave of pop culture gave this traditional hat an unexpected surge of popularity, driving countless young people to the booth to \u201csee it with their own eyes and touch it for real.\u201d<\/p>\n\n\n\n
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International visitors were equally impressed by the \u201c54 Ethnic Groups of Vietnam\u201d collection, displayed prominently at the entrance of the booth. They spent long moments admiring each motif, each costume, and each representative color\u2014a visually powerful and artistic way of narrating Vietnamese culture. Many said they had never seen a handcrafted collection that conveyed Vietnam\u2019s cultural identity so deeply, proudly, and beautifully.<\/p>\n\n\n\n
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Maries\u2019 presence at the Festival was more than a display booth\u2014it was a powerful affirmation of Hue\u2019s craftsmanship in an international gathering of 30 countries. Maries\u2019 team was invited to perform onstage, helping the brand\u2019s image reach a wide audience of tourists and international buyers, creating strong impressions among key markets such as Japan, Korea, the UAE, and Australia.<\/p>\n

\"\"<\/span><\/p>\n

The event grew even more meaningful as Maries\u2019 delegation was invited to pay respects at President Ho Chi Minh\u2019s Mausoleum and received honorary badges\u2014a rare recognition given to outstanding enterprises and artisans, acknowledging Maries\u2019 long-standing dedication to preserving and celebrating Hue\u2019s heritage.<\/p>\n

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At the Festival, Maries brought not only its products but also the stories behind them: stories of Hue\u2019s artisans breathing life into every straw; stories of how a traditional Central Vietnamese material is elevated into premium handcrafted goods; and the story of how Hue\u2019s cultural heritage finds its place in the global arena\u2014embodying a spirit that is distinctly Vietnamese: gentle, soulful, yet full of quiet strength.<\/p>\n

\"\"<\/span><\/p>\n

And it is precisely this spirit that made Maries shine\u2014in its own unmistakable way.<\/p>\n","protected":false},"excerpt":{"rendered":"

Maries\u2019 Imprint at the Festival for Conservation and Development of International Craft Villages 2025 In the crisp November air of Hanoi, the Imperial Citadel of Th\u0103ng Long transformed into a radiant and vibrant cultural stage\u2014alive with the spirit of thousands of skilled artisans from more than 30 countries. From November 14\u201318, the Festival for Conservation…<\/p>\n","protected":false},"author":1,"featured_media":21792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[411],"tags":[956,479,485],"yoast_head":"\nMaries\u2019 Imprint at the Festival for Conservation and Development of International Craft Villages 2025 - Maries - By Viet Artisans<\/title>\n<meta name=\"description\" content=\"Maries - By Viet Artisans Maries\u2019 Imprint at the Festival for Conservation and Development of International Craft Villages 2025\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madebymaries.com\/dau-an-maries-tai-festival-bao-ton-va-phat-trien-lang-nghe-quoc-te-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maries\u2019 Imprint at the Festival for Conservation and Development of International Craft Villages 2025 - 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