{"id":22830,"date":"2026-03-06T10:34:51","date_gmt":"2026-03-06T03:34:51","guid":{"rendered":"https:\/\/madebymaries.com\/how-can-the-vietnamese-conical-hat-be-elevated-to-its-true-value\/"},"modified":"2026-03-06T10:55:18","modified_gmt":"2026-03-06T03:55:18","slug":"how-can-the-vietnamese-conical-hat-be-elevated-to-its-true-value","status":"publish","type":"post","link":"https:\/\/madebymaries.com\/en\/how-can-the-vietnamese-conical-hat-be-elevated-to-its-true-value\/","title":{"rendered":"How Can the Vietnamese Conical Hat Be Elevated to Its True Value?"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>How Can the Vietnamese Conical Hat Be Elevated to Its True Value?<br data-start=\"69\" data-end=\"72\" \/><em data-start=\"72\" data-end=\"245\">Following Ms. Ho Thi Suong Lan \u2013 Director of Maries Co., Ltd. \u2013 in the story of bringing the traditional Lepironia grass conical hat of Hu\u1ebf to a wider audience, as featured in<\/em> News and Ethnic Minority Newspaper.<\/strong><\/span><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-22812 aligncenter\" src=\"https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Anh-man-hinh-2026-03-06-luc-10.05.46.png\" alt=\"\" width=\"1266\" height=\"1790\" srcset=\"https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Anh-man-hinh-2026-03-06-luc-10.05.46.png 1266w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Anh-man-hinh-2026-03-06-luc-10.05.46-212x300.png 212w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Anh-man-hinh-2026-03-06-luc-10.05.46-724x1024.png 724w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Anh-man-hinh-2026-03-06-luc-10.05.46-768x1086.png 768w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Anh-man-hinh-2026-03-06-luc-10.05.46-1086x1536.png 1086w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Anh-man-hinh-2026-03-06-luc-10.05.46-400x566.png 400w\" sizes=\"(max-width: 1266px) 100vw, 1266px\" \/><\/span><\/div>\n<div style=\"text-align: justify;\">\n<p data-start=\"279\" data-end=\"543\"><span style=\"color: #000000;\">Hue has long been associated with the graceful image of the Vietnamese conical hat. Yet transforming this familiar everyday item into a valued handicraft product\u2014one that both Vietnamese people and international visitors appreciate\u2014has never been a simple journey.<\/span><\/p>\n<p data-start=\"545\" data-end=\"861\"><span style=\"color: #000000;\">That journey began with very small steps taken by <strong data-start=\"595\" data-end=\"615\">Ms. Ho Thi Suong Lan<\/strong>, founder of Maries, a Hue-based handicraft brand specializing in products made from Lepironia grass (c\u1ecf b\u00e0ng). Quietly but persistently, she has been connecting centuries-old craft villages to write a new chapter for the traditional conical hat.<\/span><\/p>\n<\/div>\n<h3 style=\"text-align: justify;\"><strong><span style=\"color: #000000;\"><span style=\"font-family: arial, helvetica, sans-serif;\">1, <\/span>Craft Stories from the Villages:<\/span><\/strong><\/h3>\n<div style=\"text-align: justify;\">\n<p data-start=\"900\" data-end=\"1418\"><span style=\"color: #000000;\">Everything started with a chance encounter during her visits to rural villages. What began as brief stops\u2014initially while delivering life jackets to communities affected by floods\u2014gradually turned into longer and more frequent returns. Ideas that once existed only as thoughts soon became concrete actions. Though modest at first, these steps were driven by a clear intention: to create positive change for local craft communities and help preserve traditional values that were slowly fading in the countryside of Hue.<\/span><\/p>\n<\/div>\n<div><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/scontent.fdad3-5.fna.fbcdn.net\/v\/t39.30808-6\/633716760_10163185146779081_2930996576073291274_n.jpg?stp=cp6_dst-jpg_tt6&amp;_nc_cat=106&amp;ccb=1-7&amp;_nc_sid=dd6889&amp;_nc_ohc=mNsMLZ249JgQ7kNvwEIQ19P&amp;_nc_oc=Adk2PdHcSb4XD1VdEXwhFY6zUo7sp4TjxSOb8L_3xU-_p23BEEPsC0oAOCNwaf-TO3s&amp;_nc_zt=23&amp;_nc_ht=scontent.fdad3-5.fna&amp;_nc_gid=-wyuumYMLHC7Dhm0BNvjUg&amp;_nc_ss=8&amp;oh=00_AfyvIqvZxvFGe72sN7K_rqPurMLpow_A8sBKr7Do7elBtw&amp;oe=69B00773\" alt=\"Kh\u00f4ng c\u00f3 m\u00f4 t\u1ea3 \u1ea3nh.\" \/><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"color: #000000;\">What concerned Ms. Lan most when visiting the villages was not the artisans\u2019 skills. On the contrary, their craftsmanship was remarkably refined. The problem was that their products rarely moved beyond the village itself. \u201cNo one was doing marketing. No one was positioning the brand. The products were beautiful, but they never made it out of the village,\u201d Ms. Lan shared with <span style=\"font-family: arial, helvetica, sans-serif;\">News and Ethnic Minority Newspaper<\/span><\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-20623 aligncenter\" src=\"https:\/\/madebymaries.com\/wp-content\/uploads\/2025\/06\/24.jpg\" alt=\"\" width=\"1800\" height=\"1200\" srcset=\"https:\/\/madebymaries.com\/wp-content\/uploads\/2025\/06\/24.jpg 1800w, https:\/\/madebymaries.com\/wp-content\/uploads\/2025\/06\/24-300x200.jpg 300w, https:\/\/madebymaries.com\/wp-content\/uploads\/2025\/06\/24-1024x683.jpg 1024w, https:\/\/madebymaries.com\/wp-content\/uploads\/2025\/06\/24-768x512.jpg 768w, https:\/\/madebymaries.com\/wp-content\/uploads\/2025\/06\/24-1536x1024.jpg 1536w, https:\/\/madebymaries.com\/wp-content\/uploads\/2025\/06\/24-400x267.jpg 400w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/span><\/div>\n<div style=\"text-align: justify;\">\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 50%;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/scontent.fdad3-5.fna.fbcdn.net\/v\/t39.30808-6\/641607579_10163226382419081_6219762101166069770_n.jpg?stp=cp6_dst-jpg_tt6&amp;_nc_cat=109&amp;ccb=1-7&amp;_nc_sid=7b2446&amp;_nc_ohc=DsCdkBUfKEEQ7kNvwG0VYu7&amp;_nc_oc=Admv6v3Wf2KCx6iGoOw-_ncPissruS4pa566HO80H5ngxRkKozgSzWjt6yOeEIkkczE&amp;_nc_zt=23&amp;_nc_ht=scontent.fdad3-5.fna&amp;_nc_gid=tjIbGwIqqOxWw6nbJU_EzQ&amp;_nc_ss=8&amp;oh=00_Afz_IUatLnrFibzf2RdAnbGZjy74KtCz-Dva9ek39whpgQ&amp;oe=69B0063E\" alt=\"C\u00f3 th\u1ec3 l\u00e0 h\u00ecnh \u1ea3nh v\u1ec1 m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi\" \/><\/span><\/td>\n<td style=\"width: 50%;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/scontent.fdad3-5.fna.fbcdn.net\/v\/t39.30808-6\/640189258_10163226382849081_2035957799758798817_n.jpg?stp=cp6_dst-jpg_tt6&amp;_nc_cat=109&amp;ccb=1-7&amp;_nc_sid=7b2446&amp;_nc_ohc=Qzcvgbhds9AQ7kNvwHODA68&amp;_nc_oc=Adk01vUt4cbil0ehNqeOHt7EeOCqcSCbIVgNRQoxiSJrA4aWQdfxKTP2cIvqrKexnBQ&amp;_nc_zt=23&amp;_nc_ht=scontent.fdad3-5.fna&amp;_nc_gid=mUoDDZGamR7u1p6U7i1N7w&amp;_nc_ss=8&amp;oh=00_AfwknEVSyjfsjxbUbgfyIDPOS80j4iGpovIH8G4XWAmrqQ&amp;oe=69B01E0C\" alt=\"C\u00f3 th\u1ec3 l\u00e0 h\u00ecnh \u1ea3nh v\u1ec1 c\u1ecf\" \/><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div><\/div>\n<div style=\"text-align: justify;\">\n<p data-start=\"1835\" data-end=\"2166\"><span style=\"color: #000000;\">Starting with the smallest steps, she began researching the handicraft market in Vietnam. In the process, she realized that while the country has a strong reputation for exporting bamboo and rattan products, there were very few enterprises developing <strong data-start=\"2086\" data-end=\"2165\">high-end handcrafted fashion from natural materials such as Lepironia grass<\/strong>.<\/span><\/p>\n<p data-start=\"2168\" data-end=\"2873\"><span style=\"color: #000000;\">In the months that followed, Ms. Lan became a familiar face in the villages. She visited regularly, sitting with the artisans and listening to everyday stories\u2014about caring for grandchildren, cooking meals, farming rice, and harvesting grass. Through these simple conversations, she understood something essential: many women in the villages hoped to work from home. They wanted to continue practicing their craft while still caring for their families. In Vietnamese culture, women have long carried the responsibility of family life, yet they also hold a deep desire to preserve the traditional skills passed down from mothers and grandmothers\u2014skills that provide both livelihood and cultural continuity.<\/span><\/p>\n<\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-22034 aligncenter\" src=\"https:\/\/madebymaries.com\/wp-content\/uploads\/2025\/12\/Them-tieu-de.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/madebymaries.com\/wp-content\/uploads\/2025\/12\/Them-tieu-de.jpg 1920w, https:\/\/madebymaries.com\/wp-content\/uploads\/2025\/12\/Them-tieu-de-300x169.jpg 300w, https:\/\/madebymaries.com\/wp-content\/uploads\/2025\/12\/Them-tieu-de-1024x576.jpg 1024w, https:\/\/madebymaries.com\/wp-content\/uploads\/2025\/12\/Them-tieu-de-768x432.jpg 768w, https:\/\/madebymaries.com\/wp-content\/uploads\/2025\/12\/Them-tieu-de-1536x864.jpg 1536w, https:\/\/madebymaries.com\/wp-content\/uploads\/2025\/12\/Them-tieu-de-400x225.jpg 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/div>\n<div><\/div>\n<div><span style=\"color: #000000;\"><span style=\"text-align: justify;\">Today, in addition to <\/span><strong style=\"text-align: justify;\" data-start=\"2897\" data-end=\"2918\">Ph\u00f2 Tr\u1ea1ch Village<\/strong><span style=\"text-align: justify;\">, well known for its Lepironia grass weaving, Maries works closely with two traditional conical-hat-making villages in Hu\u1ebf: <\/span><strong style=\"text-align: justify;\" data-start=\"3042\" data-end=\"3054\">K\u1ebbng V\u0103n<\/strong><span style=\"text-align: justify;\"> and <\/span><strong style=\"text-align: justify;\" data-start=\"3059\" data-end=\"3073\">C\u00f4ng L\u01b0\u01a1ng<\/strong><span style=\"text-align: justify;\">. These three villages are not merely production sites; they are communities that have grown alongside their craft for generations. For more than five years, the artisans have accompanied Ms. Lan on a shared journey of preserving their trade, with a simple yet enduring hope: stable work and consistent income so they can continue living from the craft they inherited.<\/span><\/span><\/div>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>2. Elevating the Value of Traditional Lepironia Grass Products<\/strong><\/span><\/h3>\n<div>\n<div style=\"text-align: justify;\">\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:f29e17b7-8434-43bf-8a6b-c53bbb032b30-4\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"df86fb5f-8395-4ef3-9f3b-472929f9ff2b\" data-message-model-slug=\"gpt-5-3\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"3607\" data-end=\"4019\"><span style=\"color: #000000;\">Maries began its journey to elevate the Lepironia grass conical hat with a clear vision: each hat should not only be a handcrafted product but also a cultural symbol\u2014one that Vietnamese people feel proud to wear and that international visitors cherish as a meaningful souvenir. Within every stitch and weave, familiar symbols of Vietnamese culture are delicately expressed on the humble surface of natural grass.<\/span><\/p>\n<p data-start=\"4021\" data-end=\"4296\"><span style=\"color: #000000;\">As someone deeply fond of traditional motifs, Ms. Lan continually seeks to integrate local cultural elements of Hu\u1ebf into the designs. Gradually, recognizable patterns have appeared on hats and bags, creating a bridge between traditional materials and contemporary aesthetics.<\/span><\/p>\n<p data-start=\"370\" data-end=\"618\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-22814 aligncenter\" src=\"https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1865\" srcset=\"https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-scaled.jpg 2560w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-300x219.jpg 300w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-1024x746.jpg 1024w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-768x559.jpg 768w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-1536x1119.jpg 1536w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-2048x1492.jpg 2048w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-400x291.jpg 400w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/span><\/p>\n<p data-start=\"4298\" data-end=\"4554\"><span style=\"color: #000000;\">If the conical hat represents heritage, the Lepironia grass bags reflect the craft villages\u2019 ability to adapt. In the world of handicrafts, design limitations are often accepted as inevitable. However, Ms. Lan believes tradition must evolve with the times.<\/span><\/p>\n<p data-start=\"620\" data-end=\"949\"><span style=\"color: #000000;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-22825 aligncenter\" src=\"https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1865\" srcset=\"https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-2-scaled.jpg 2560w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-2-300x219.jpg 300w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-2-1024x746.jpg 1024w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-2-768x559.jpg 768w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-2-1536x1119.jpg 1536w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-2-2048x1492.jpg 2048w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-2-400x291.jpg 400w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><span style=\"font-family: arial, helvetica, sans-serif;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-22818 aligncenter\" src=\"https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/4-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1865\" srcset=\"https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/4-scaled.jpg 2560w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/4-300x219.jpg 300w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/4-1024x746.jpg 1024w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/4-768x559.jpg 768w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/4-1536x1119.jpg 1536w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/4-2048x1492.jpg 2048w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/4-400x291.jpg 400w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/span><\/span><\/p>\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:f29e17b7-8434-43bf-8a6b-c53bbb032b30-5\" data-testid=\"conversation-turn-10\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"fd5f56f5-07ed-4ee4-bf3f-02ed2ea69d11\" data-message-model-slug=\"gpt-5-3\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"4657\" data-end=\"4808\"><span style=\"color: #000000;\">Today, Maries develops <strong data-start=\"4680\" data-end=\"4711\">50\u201360 different bag designs<\/strong>, regularly refreshing colors and concepts with each season to align with changing market tastes.<\/span><\/p>\n<p data-start=\"4810\" data-end=\"5286\"><span style=\"color: #000000;\">As evening falls along the <strong data-start=\"4837\" data-end=\"4852\">\u00d4 L\u00e2u River<\/strong>, winds from <strong data-start=\"4865\" data-end=\"4885\">Tam Giang Lagoon<\/strong> sweep across the green stretches of Lepironia grass. In the small houses of Ph\u00f2 Tr\u1ea1ch, the gentle sound of weaving continues rhythmically\u2014like the steady breath of the village. Hands that once wove grass mats to protect homes from floods now create hats and bags that appear at international fairs. From fears that the craft might disappear, women in Hu\u1ebf are now weaving a new dream for their future.<\/span><\/p>\n<p data-start=\"5288\" data-end=\"5574\"><span style=\"color: #000000;\">Traditional crafts do not disappear because artisans lose their passion. They fade when their labor is not valued fairly. When that value is recognized, artisans remain committed to their work\u2014not only for income, but also for the pride of preserving a piece of their cultural heritage.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<p data-start=\"1319\" data-end=\"1526\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-22820 aligncenter\" src=\"https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1865\" srcset=\"https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-1-scaled.jpg 2560w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-1-300x219.jpg 300w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-1-1024x746.jpg 1024w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-1-768x559.jpg 768w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-1-1536x1119.jpg 1536w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-1-2048x1492.jpg 2048w, https:\/\/madebymaries.com\/wp-content\/uploads\/2026\/03\/Thiet-ke-chua-co-ten-1-400x291.jpg 400w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div>\n<div style=\"text-align: justify;\"><span style=\"color: #000000;\">Special thanks to <strong data-start=\"5594\" data-end=\"5646\">Ms. Hong Phuong from <span style=\"font-family: arial, helvetica, sans-serif;\">News and Ethnic Minority Newspaper<\/span><\/strong>, whose meeting with Maries at the Spring Fair inspired this article\u2014one born from the dedication of the writer, the enduring spirit of traditional craft villages, and the many people who continue to keep this story alive today.<\/span><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How Can the Vietnamese Conical Hat Be Elevated to Its True Value?Following Ms. Ho Thi Suong Lan \u2013 Director of Maries Co., Ltd. \u2013 in the story of bringing the traditional Lepironia grass conical hat of Hu\u1ebf to a wider audience, as featured in News and Ethnic Minority Newspaper. Hue has long been associated with&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[411],"tags":[965,485,1077,931,480,498],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Can the Vietnamese Conical Hat Be Elevated to Its True Value? - Maries - By Viet Artisans<\/title>\n<meta name=\"description\" content=\"Maries - By Viet Artisans How Can the Vietnamese Conical Hat Be Elevated to Its True Value?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madebymaries.com\/en\/how-can-the-vietnamese-conical-hat-be-elevated-to-its-true-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can the Vietnamese Conical Hat Be Elevated to Its True Value? 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