Tiếng Việt
G-Dragon, the Hue Conical Hat, and a Serendipitous Encounter between Vietnamese Craftsmanship and the World
“Five silent years, one shining moment.”
A Lepironia grass conical hat – simple, earthy, and distinctly Vietnamese – appeared alongside one of Asia’s most iconic fashion figures: G-Dragon. But behind that brief moment was a journey years in the making…
Some things are already beautiful. And then one day, by a twist of fate, that beauty is seen more clearly – and echoed more loudly.
When G-Dragon – the K-pop legend and a global fashion icon – wore a Lepironia grass conical hat after returning to Vietnam years later, it was more than a fashion statement. It was a cultural moment. A moving encounter between modern aesthetics and timeless craftsmanship.
Behind that hat is a five-year journey of quiet persistence – of crafting, growing, and spreading Vietnamese traditional beauty to the world. That journey belongs to Maries – a craft brand born in Hue, which has walked alongside thousands of nature-loving, culture-loving customers, and whose products have been carried home as gifts and memories by travelers from all corners of the world.
From the Fields of Hue to the World’s Fashion Conversations
And then, that moment came — G-Dragon wearing Maries’ Lepironia grass conical hat.
Not part of a marketing campaign. Not a sponsored partnership.
He simply chose it — because it was beautiful, in its own way.
That image unexpectedly set off a wave of attention — among youth communities, fashion lovers across Korea, Vietnam, and beyond. Hundreds of thousands of views, shares, and conversations. Messages from overseas. Young people discovering Maries for the first time, curious to ask: “What is a Lepironia grass conical hat?”
To us, this is organic, meaningful, and powerful resonance — much like the spirit of Vietnamese crafts themselves.
When Global Fashion Met Vietnamese Soul
Lepironia grass – a wild, humble plant native to Hue’s wetlands – was once tied to rural life. Today, it’s reborn in contemporary fashion designs that marry heritage and innovation.
From the beginning, Maries refused to take shortcuts. We do not mass-produce. We do not chase fleeting trends. We choose sustainability, subtlety, and slowness – but with purpose.
Every bag, every hat, every piece crafted from Lepironia grass is handmade – step by step, from the heart. Our artisans may not be trained designers, but they know every fiber and every weave like the rhythm of their own homeland.
For five years, Maries quietly found its way into the hearts of travelers, both local and international – those in search of authenticity, who value understated depth over fleeting glamour.
They brought Maries home as souvenirs from Vietnam – but more than that, they took with them a piece of Hue’s soul, delicately wrapped in each bag, each conical hat.
The Story Behind the Moment
Vietnamese media outlet Cafebiz captured the journey well, describing it as:
“Five quiet years building a handcrafted brand with taste – in an industrialized era.”
We take pride in how the story was told — not just through numbers, but with empathy and respect.
📍 Read the full article (Vietnamese):
“How a Vietnamese CEO brought a Lepironia grass conical hat from Hue to K-pop icon G-Dragon” – Cafebiz
A Note of Gratitude from Maries
We are deeply grateful to the person who chose a Maries Lepironia grass conical hat as a gift — a gift that sparked a moment and a story now shared by many.
To our friends, supporters, and fans — thank you for spreading the word. Your love has brought Vietnamese handcrafted pieces — like the conical hat and Lepironia bags — into the spotlight, where they are now admired and cherished by wider communities.
We are especially thankful to see young people embracing heritage, supporting fading traditional crafts, and choosing sustainable, cultural values as part of their modern lifestyle.
In a world that changes every second, it means everything to know that many still choose what is slow, deep, and true.
And This Is Only the Beginning…
G-Dragon’s moment wasn’t the destination. For Maries, it’s a milestone — a reminder that:
When you create with integrity and intention long enough, the world will notice.
If you believe in the value of craftsmanship, in culture, in identity — we welcome you to walk with Maries.
🔗 Explore our Hue Lepironia Grass Conical Hat Collection
📩 For collaboration or wholesale inquiries:
📞 (+84) 935 115 215
📧 Madebymaries@gmail.com