Tiếng Việt
Amid the lively rhythm of Chu Van An Street—where visitors pause to experience a Hue that is both ancient and youthful—Maries has quietly continued its story with a significant transition: relocating its showroom from 54A to 46 Chu Van An, Hue City.
This is not merely a change of address.
It marks the coming of age of a Vietnamese handicraft brand steadily affirming its position.
From a Small Space to a Bigger Dream
Maries’ former showroom was once a familiar stop for travelers who cherished handmade goods, valued tradition, and sought Hue-inspired handicraft gifts. It was a warm, intimate space—where handcrafted bags, conical hats, and wallets made from Lepironia grass were first presented with care and intention.
But after five years of persistent growth—welcoming increasing numbers of customers and expanding partnerships both domestically and internationally—Maries recognized the need for a space worthy of telling a larger story about the craft.
And thus, Maries Craft House at 46 Chu Van An was born.
Maries Craft House – A Six-Story Craft Home in the Heart of Hue
Located in the city center, the new showroom is not only more spacious but also carries an entirely refreshed identity: modern and professional, while fully preserving the spirit of tradition.
Maries calls this space Maries Craft House – The Craft Home.
A six-story destination dedicated to:
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Showcasing and retailing high-end Vietnamese handicrafts
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Allowing visitors to explore the production areas
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Offering firsthand experiences of the crafting process
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Connecting with Hue’s traditional craft communities
Stepping onto the first floor, visitors immediately sense the transformation. The lighting is thoughtfully designed, products are arranged systematically, and each collection is given its own space to shine. Hand-painted Lepironia grass bags, artisanal accessories, and refined souvenirs no longer “blend into the background” but are elevated and celebrated as they deserve.
On the upper floors, guests can witness the complete journey of a traditional handicraft product—from treated Lepironia fibers, meticulous hand weaving, structural stitching, to the final stage of hand-painted motifs.
There is no longer a distance between “seller” and “artisan.” Everything is open, authentic, and filled with pride.
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3rd Floor: The creative studio where the artist team brings designs to life
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4th Floor: The tailoring workshop where products are assembled and completed
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5th Floor: Storage and preservation area for Lepironia-based materials and products
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On the upper floors, guests can witness the complete journey of a traditional handicraft product—from treated Lepironia fibers, meticulous hand weaving, structural stitching, to the final stage of hand-painted motifs.
There is no longer a distance between “seller” and “artisan.” Everything is open, authentic, and filled with pride.
-
3rd Floor: The creative studio where the artist team brings designs to life
-
4th Floor: The tailoring workshop where products are assembled and completed
-
5th Floor: Storage and preservation area for Lepironia-based materials and products
Hue Handicrafts in the Flow of Modernity
As the global handicraft export market continues to grow—particularly with the rise of sustainable consumption—brands like Maries stand before both great opportunities and undeniable challenges.
How can traditional products avoid being overshadowed by mass-produced industrial goods?
How can high-end handmade products compete with international brands?
For Maries, the answer lies in serious investment—from product design to experiential space.
The new showroom at 46 Chu Van An is not simply a retail location. It is a declaration: Vietnamese handicrafts deserve to be presented in a professional environment and recognized as a true creative industry.
Five Years—and the Flame Still Burns
The hardest part of building a brand is not starting.
It is preserving the original passion over time.
After five years, Maries has retained that brilliance.
Born from a small idea during the pandemic, the brand has grown into an ecosystem connecting multiple craft villages: Lepironia weaving, traditional conical hat making, tailoring, and hand painting. Each product is not merely a fashion item—it tells a story of sustainable livelihoods for rural women and dedicated artisans of Hue.
Relocating to the new showroom is not only a business expansion. It is the realization of a larger vision: building “Happy Homes” and a “Prosperous Village,” where traditional crafts are sustained and continuously developed.
When Heritage Refuses to Stand Still
In an age of industrialization, heritage that is not nurtured gradually fades into the past. But at 46 Chu Van An, heritage is rising.
Each Lepironia grass bag, each handcrafted gift adorned with Hue cultural motifs, stands in this new space as a powerful affirmation: tradition and modernity can move forward together.
Maries Craft House is open daily from 7:30 AM to 10:00 PM (First Floor).
Visitors can explore the production areas on upper floors from 9:00–11:30 AM and 2:00–5:30 PM.
Every visit is more than a shopping trip.
It is a reunion.
A partnership in the journey of bringing Hue handicrafts to domestic and international markets.
From a modest space to a luminous multi-story craft home, Maries has chosen to grow through authentic values.
And at 46 Chu Van An, in the heart of Hue, a new chapter of Vietnamese handicrafts is being written—vibrant, sustainable, and filled with hope. 🌿✨
