Tiếng Việt
Maries Leaves Its Mark at LifeStyle Vietnam 2025
Lepironia Grass from Hue Steps onto the Global Stage
Ho Chi Minh City, October 2025 – The brand Maries – Lepironia Grass from Hue continues to strengthen its position as it participates for the second consecutive year at LifeStyle Vietnam 2025, held from October 18 to 21, 2025 at Sky Expo Center, Quang Trung Software City (District 12, Ho Chi Minh City).
Organized by the Vietnam Handicraft Exporters Association (Vietcraft), the event brought together over 200 domestic and international enterprises. It is regarded as the largest networking platform for Vietnam’s handicraft sector, connecting local producers with international buyers and fostering opportunities for trade and export expansion.
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Returning to LifeStyle Vietnam – Affirming the Craftsmanship of Hue
Following the success of the 2024 edition, Maries returned to Booth 474 – Hall A1 with a more refined and professional presentation, both in products and brand image.
This year, Maries introduced new collections featuring motifs deeply rooted in Vietnamese cultural identity, skillfully combining traditional Lepironia grass craftsmanship with contemporary design – a testament to the brand’s readiness to “export Vietnamese culture” to global markets.
The booth design reflected a minimalist aesthetic with natural tones, emphasizing handcrafted value and sustainability – key themes that resonate strongly with international buyers.
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A brand representative shared:
“We return to LifeStyle Vietnam with a spirit of learning and connection. Each exhibition is an opportunity for Maries to see where we stand on the map of Vietnamese craftsmanship – and in the world.”
Showcasing Vietnamese Craftsmanship on the International Stage
Throughout the four-day event, Maries’ booth at LifeStyle Vietnam 2025 became a popular destination for buyers from the United States, Japan, China, Australia, as well as many domestic companies in the handicraft and gift sectors.
Maries’ signature creations — including bags, hats, wallets, and charms made from natural Lepironia grass — were highly praised for their elegant design, functionality, and strong cultural storytelling. Many international buyers registered for catalogs, wholesale policies, and sample collaborations, reflecting growing interest in Vietnamese handcrafted goods.
A special highlight was the visit from the International Cooperation Department (Export to Australia), whose representatives filmed and showcased Maries’ products to foreign buyers, further promoting the image of a Vietnamese craft brand embodying both heritage and modernity.
Beyond product display, the Maries team actively engaged in networking, knowledge exchange, and cross-industry learning, demonstrating openness, creativity, and professionalism as a young brand steadily integrating into the global market.
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Positive Media Response and Sustainable Growth Vision
In addition to in-person activities, Maries hosted a one-hour Facebook livestream, attracting hundreds of views and lively engagement from followers passionate about handmade and sustainable products.
The broadcast generated strong online visibility, expanding Maries’ digital reach and connecting with a younger audience that values eco-friendly craftsmanship.
Several returning customers also visited the booth to share their appreciation:
“Maries’ products are elegant and make perfect high-end gifts. When I think of presents for international partners, Maries is always my first choice.”
Participating in LifeStyle Vietnam for two consecutive years reaffirms that Maries is not merely exhibiting, but steadfastly pursuing its vision to bring Hue’s craftsmanship into the global value chain.
With the mission “Connecting Heritage – Spreading Vietnamese Values,” Maries continues to develop eco-conscious product lines inspired by Vietnam’s cultural heritage, aiming to build the image of a modern, sustainable, and globally minded craft brand.
“The true value of Vietnamese handicraft lies not only in the products themselves, but in the creativity and cultural stories they carry,” – a Maries representative emphasized.
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As LifeStyle Vietnam 2025 concludes, Maries’ journey continues — bold, confident, and deeply rooted in the heritage of Hue’s Lepironia grass, ready to share the spirit of Vietnamese craftsmanship with the world.
MARIES