Maries x VinFast VF9: When Gifts Become Cultural Messengers

In every significant event, a gift for partners is not just a token of appreciation—it’s a reflection of brand class, spirit, and vision. Recently, Maries was honored to be chosen as the official gift-making partner for the launch of VinFast’s groundbreaking electric vehicle – the VF9 Limited Edition “Uy Long Phon Thinh.” This proud collaboration marks not only a memorable milestone but also highlights a growing trend in the business world: choosing gifts that carry cultural value and sustainability.

Maries – The Soul of Vietnamese Handcrafted Gifts from Hue

Founded with the mission of preserving and elevating the traditional craft village of lepironia grass weaving in Hue, Maries is more than just a handcrafted goods brand. We breathe life into each design—infused with stories, cultural depth, and the spirit of Vietnam.

At the recent “The Nine – VinFast” event, Maries collaborated with VinFast to craft 150 handcrafted basic lepironia grass bags with leather handles as exclusive gifts for VIP guests. Each piece was meticulously handwoven using natural, local materials—simple yet elegant in design—seamlessly blending modern spirit with Vietnam’s traditional charm.

A Gift That Carries the Brand’s Story

One of the event’s emotional highlights was the successful auction of the “VF9 Uy Long Phon Thinh – hand-painted edition,” which fetched an impressive 2 billion VND (~$78,000 USD). The evening was a celebration of innovation, connection, and national pride. In that uniquely Vietnamese ambiance, the presence of Maries became a cultural touchpoint—where each guest didn’t just receive a gift, but also carried home a memory, a story, and a piece of the ancient capital.

VinFast—Vietnam’s leading tech and EV brand—choosing Maries as its gifting partner for this high-profile launch is strong proof that corporate gifts today need more than just aesthetics. They need meaning, authenticity, and soul. A well-chosen gift can embody brand values, spark emotion, and leave a lasting impression.

Sustainable & Story-Driven Gifts: A Rising Trend

Instead of mass-produced items, more and more companies are shifting towards handcrafted gifts that tell a story. These items are not only eco-friendly but also provide a personalized and emotional experience for recipients. Maries—with our use of natural lepironia grass, artisanal processes, and fully customizable designs—is the perfect choice for businesses looking for unique, elegant, and sustainable gifts that reflect their identity.

👉 Looking for a corporate gift that is both unique and culturally meaningful?

Let Maries walk alongside you in creating unforgettable brand impressions through every gift.
From concept and custom design to high-volume production, packaging, and on-time delivery—we’ve got you covered.