Tiếng Việt
Within the framework of Planning Bootcamp 38 – SCALE UP | Enhancing Business Value, taking place over three days from December 18 to 20, 2025, the Gala Dinner on December 19 was considered the emotional climax of the program, marking an important stage in the learning and connection journey of the PBC38 business community. This was a space for meeting, networking, and spreading entrepreneurial spirit, where relationships were expanded through real experiences, emotions, and shared perspectives on business development.
In this context, the participation of Maries with its handcrafted lepironia grass bags and hats created a notable highlight, as the products not only appeared as performance accessories but were also welcomed, experienced, and directly engaged with by the business community.
Maries’ accompaniment of the Gala Dinner did not stem solely from the need to complete accessories for the program, but also from the long-standing connection between Maries and the ActionCOACH Planning Bootcamp community. As one of the businesses that has accompanied ActionCOACH since the early days of its establishment in 2021, Maries continued its presence at PBC38 as the company’s mid-level management team participated in this year’s training program.
The Gala Dinner, with its áo dài theme and Hue royal-inspired aesthetic orientation, was also an important reason why Maries’ lepironia grass handicraft products were especially suitable for the program’s concept. With characteristics of being traditional products, high aesthetic value, and a sustainable orientation, the lepironia grass bags and hats helped complete the overall outfits while creating harmony between the event space and the spirit of the program.
On the afternoon of December 19, prior to the Gala Dinner, the Maries team coordinated with the Organizing Committee to select product samples with designs harmonious with áo dài, prioritizing compact forms, neutral colors, and small charm designs with flexible applicability. The products were quickly transported and set up, not only serving the performance segment but also contributing to the creation of an impressive check-in space, easily paired with the áo dài outfits of the entrepreneurs attending the event.
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During the Gala Dinner, traditional áo dài combined with hand-painted lepironia grass bags and hats created a visual highlight rich in cultural identity. Lepironia grass — a traditional handicraft material from Hue — was delicately processed and combined with hand-painted details and charm accessories, contributing to the completion of the performance outfits.
Not only appearing on stage, Maries’ products were also directly experienced by guests within the banquet space. Many entrepreneurs in the PBC38 community expressed interest, took commemorative photos, and tried different ways of using the products as accessories paired with áo dài. Notably, some guests creatively used lepironiagrass charms as decorative highlights on their outfits, creating natural and open interaction.
Lepironia grass charm products were used as meaningful gifts for activities throughout the Gala event
Throughout the Gala Dinner and evening reception, Maries recorded many positive responses from the participating community. Some products were directly inquired about and purchased. Although sales were not a target, these results showed the level of acceptance from guests toward handicraft products that are practical and carry local identity.
After the Gala Dinner, Maries continued to receive additional inquiries from the PBC38 community seeking detailed information about the products, cooperation policies, and the possibility of future orders.
For Maries, accompanying the ActionCOACH PBC38 Gala Dinner carried significance beyond the scope of product display or performance presentation. This was an opportunity for Hue lepironia grass handicrafts to be present in a professional business environment, where values of culture, sustainability, and product storytelling could be approached naturally.
The Gala Dinner on December 19 became a memorable milestone in the PBC38 journey, while also opening new directions for Maries in bringing traditional handicraft products closer to the business community. The experiences and positive feedback from the event continue to serve as a foundation for Maries to steadfastly pursue a development orientation connected to local values, product quality, and long-term cooperation.
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From the practical experience of accompanying the ActionCOACH PBC38 Gala Dinner, it can be seen that Maries’ products are not only suitable for pairing with outfits in symbolic event spaces, but also effectively meet corporate gifting needs for business banquets, internal events, and year-end programs. With a diverse product range, flexible pricing, and high applicability, Maries’ lepironia grass bags and hats are an appropriate suggestion for programs that extend throughout an event, from performances and check-in activities to gifts for guests and partners.
Alongside aesthetic value and traditional craftsmanship, Maries pursues a sustainable, environmentally friendly orientation, helping businesses choose gifts that not only carry usage value but also convey a clear message of responsibility and green development trends. In particular, the ability to customize products by hand-painting corporate logos directly onto bags and hats allows brands to be represented in a natural and refined way within event spaces.
In a context where businesses increasingly emphasize experience and brand image, Maries positions itself as an accompanying partner, helping enterprises possess high-quality, aesthetically refined, and meaningful gifting solutions, thereby contributing to the creation of sustainable brand impressions in business events and entrepreneurial networking activities.
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