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Maries x Eboots – Hue Digital Impact 2025
When a Handcrafted Heritage Brand Chooses to Invest in Vietnam’s Young Generation
At Maries, we believe that a cultural heritage can only live longer than its own lifespan when it is lifted, nurtured, and reinvented by the hands and minds of the younger generation. From the humble Lepironia grass of Phò Trạch village to the delicate hand-painted motifs on each product, every value we pursue points toward one purpose: preserving Vietnamese culture while continuously moving forward.
And for these values not to be forgotten in an era where technology evolves every day, they must be connected to young people — those who carry the spirit of innovation, digital thinking, and the ambition to build a stronger Vietnam in the future.
For this reason, in 2025, Maries is proud to become a sponsor of Eboots – Hue Digital Impact, a program where university students tackle real business and technology challenges with the expectation of creating real impact. More than a competition, it is a place that nurtures new mindsets, builds confidence, and inspires students to step boldly into their future journeys.
🌿 Investing in Young People – Investing in the Future of Vietnamese Heritage
Many wonder why a traditional handicraft brand like Maries chooses to sponsor a competition focused on digital economy, technology, and innovation.
The answer is simple — yet deeply meaningful:
Traditional heritage has no future if young people have no opportunity to grow.
Today’s students are not just tomorrow’s customers.
They are the future designers, the creative marketers, the entrepreneurs who will bring Vietnamese products to the global stage.
They are the ones who will tell Vietnam’s cultural stories in their own way — bold, modern, refreshing, yet still rooted in tradition.
Sponsoring Eboots 2025 is not a symbolic gesture for Maries.
It is our way of investing in the future of the craft industry, Vietnamese culture, and the women artisans we work tirelessly to support.
We want young people to understand that heritage does not live only in museums — it lives in everyday life, in commerce, in creativity, and in the small choices we make. And as they grow more confident and capable, Vietnamese values will spread naturally, like a quiet but persistent breath.
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🔥 The Finale on November 30 — A Moment That Strengthened Our Belief
During the Eboots 2025 Finale at the Administrative Building (University of Economics – Hue University), Maries witnessed the vibrant and powerful energy of the participating teams.
Representing Maries, Ms. Lê Minh Thư – Head of Marketing, attended the event and received flowers and a letter of appreciation from the Organizing Committee.
It was a small moment — yet a profoundly meaningful one.
It reaffirmed that the support of local businesses, no matter how big or small, can create a positive impact on students, helping them feel seen, recognized, and encouraged in their journey of growth.
Watching these young people step on stage, discussing strategies, analyzing data, and solving real business problems with maturity and creativity, we became even more certain:
Investing in young people is never the wrong choice.
It is the most rewarding investment — one that yields confidence and a brighter future.
✨ Maries and the Journey of Planting Seeds
At Maries, we believe in the strength of young people — their courage to think, to create, to experiment, and yet remain deeply connected to their cultural roots.
This belief is also reflected in every product we create — where tradition and modernity meet in harmony.
And for this reason, Maries will continue sponsoring programs that help students develop knowledge, skills, and confidence.
Because:
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When young people rise, craft villages will have a future.
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When young people create, Vietnamese culture will be retold in new and meaningful ways.
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When young people mature, our heritage will travel further than ever before.
Maries is proud to be part of this journey.
And we will continue planting seeds — patiently and persistently — just like the resilient Lepironia grass that has shaped our brand from the very beginning.